One-Tenth of a Second
First impressions can be lasting impressions. Research has shown that in many situations, the initial evaluations we make of other
people can be quite accurate, although they can sometimes be misleading.
It takes just one-tenth of a second for us to judge someone and make up our minds about them. In those first few milliseconds of our perceiving something we not only unconsciously comprehend what it is, but decide whether we like it or not: the “cognitive unconscious”.
The subjects for my study were men of different ages, ranging from early twenties to mid sixties. After each shoot the participant was asked to answer a simple 10 question personality test. From this test they received a score between 15 and 60+ which will relate back to what their personality profile is.
The title for each image will be the subjects score. This then enables the viewers to read the participant’s character profile. It is then up to the viewer to decide whether that matches with their first impressions.
The aim of the study is to encourage people to question how they sometimes judge others on their looks alone. To question if their perceptions match the reality of what is.